Trico set to exhibit at Automechanika Birmingham

Trico will be exhibiting all its ranges at Automechanika, Birmingham including the unique ‘Force’ range – a premium quality multi-fit wiper blade, engineered to handle the harshest wind and rain conditions, as well as the hugely successful Exact Fit and Flex ranges.

Trico has some exciting new product developments for this year and with almost 100 years leading the wiper market the company has unrivalled experience and expertise available to trade customers.

Trico product and brand manager Sam Robinson said: “The Trico strategy is to provide the trade with a comprehensive answer to what has become a complex problem with regard to stocking and fitting wiper blades. We have invested time and resources into providing options to make stocking blades feasible with 96% of the car parc covered by as little as 14 part numbers. Also we have introduced merchandising materials including a brand new blade display unit making selection by the consumer much easier.

“There is lots to look forward to with Trico especially as we approach our centenary so watch this space and we look forward to seeing you at our stand at Automechanika Birmingham. Find us in Hall 9, Stand A49.”