2015 saw Groupe Renault deliver another strong performance in the global LCV market, with sales increasing by 12.4 per cent. With a market share of 3.8 per cent, it grew from being a top regional leader to a top global player.
In a European market up 11.4 per cent, Renault’s LCV sales rose to 16.9 per cent, equivalent to the sale of 29,000 additional vehicles. Meanwhile, market share recorded a 0.7 percentage point increase to reach 15 per cent.
From regional leader to top global player
Globally, Groupe Renault delivered a strong year in the LCV market in 2015, with sales reaching 387,000 units, an increase of 12.4 per cent in spite of a 6.3 per cent dip in the total market (excluding North America).
Renault’s share of the global LCV market stood at 3.8 per cent, an improvement of 0.6 percentage points over 2014.
In 2015, Renault sold 92,400 units outside Europe. This performance was achieved despite headwinds in terms of total sales in key markets like Brazil and Algeria. Groupe Renault performed in all regions except AMI (Africa, Middle East, India) where sales were particularly impacted by market conditions in Algeria.
Renault’s products are sold in 112 countries and the brand stands out as a top-three player in many of them.
Renault topped the European LCV sector, as defined by ACEA (European Automobile Manufacturers’ Association), for the 18th consecutive year due to the strong performances of the Kangoo, the Master and the multiple award-winning Trafic.
In a European market that expanded by 11.4 per cent, Renault’s LCV sales were up in all the main markets, including Germany, Italy, Spain and, especially, the United Kingdom which achieved its best ever sales (up 1.2 percentage points).
In France, too, Renault’s market share increased by 1.2 points to 32.85 per cent, the brand’s best performance since 2006. The Kangoo, Trafic and Master all topped their respective segments.
“We are proud to have maintained our lead in Europe for the 18th consecutive year. This result is evidence of our determination to offer our customers a comprehensive, tailor-made range of LCVs that has been consolidated by the launch of the new Trafic,” says Pascal Schmitt, VP, Global LCV Sales & Marketing.
Renault’s Ireland van sales increased significantly in 2015 to 2,999 vehicles – up 85.2 per cent compared to 2014 and significantly outpaced the Ireland van market which grew by 42.2 per cent.
Renault’s Ireland van market share stood at 12.7 per cent for 2015 – up 2.9 percentage points on 2014.