WAI branded truck hit UK roads

Following on from the introduction of its completely new branding and corporate identity, WAI has unveiled a specially branded truck delivering its auto electrical product range nationwide.

Customers will now be able to easily identify the truck across the UK and can associate the new branding with WAI’s first-class product range, directed towards the premium end of the market.

The new corporate identity follows a 12-month period of extensive research and development. The results have been welcomed by customers as the distinctively packaged products and supporting programme offered are fully beneficial to those in the AM and IAM sectors.

WAI has implemented the new brand structure on a global scale, heading up its complete auto electrical product range.

Richard Welland, managing director – EMEA IAM VP Global Marketing, explains: “We understand the importance of branding and image in the automotive aftermarket and therefore have recently heavily invested in the launch of our new corporate identity, including premium packaging and a global brand identity, to reflect our tier-one product range.

“Our newly branded truck will be journeying round the UK showcasing our professional identity within the marketplace. Such a strong presence promotes both WAI and the automotive aftermarket and so I am delighted that the WAI branded truck is in circulation promoting our high quality products nationwide.”

Innovation and creativity are the forces that drive WAIglobal’s success. Since its founding, WAI has worked relentlessly to meet the ever-changing needs of its customers in the automotive, heavy duty and power sports aftermarket. This includes an unwavering commitment to be “first-to-market” with the latest model products available.

As a leading parts manufacturer, sourcing, and distribution/logistics company, WAI offers its aftermarket customers ready access to an extensive range of products.