TRW Aftermarket has been awarded Make Model Index (MMI) supplier status by MAM Software Ltd. This announcement follows many years of TRW working in partnership with external catalogue data management company, Elcome, to supply its product data to the UK market via MAM’s electronic parts catalogue Autocat+.
TRW’s Global Marketing Data Manager, Marcel Baeumer explained: “Data accuracy is vital to every level of the independent aftermarket supply chain. This certification is great news for TRW and for our customers. It shows that we deliver the highest quality and most up to date data to the UK’s number one parts catalogue and at the same time allows TRW to extend market reach and increase sales.
“In addition, this recognises the years of hard work carried out by our internal data team in partnership with our external support network, further validates our position in the UK aftermarket and reinforces the confidence that customers can have in the TRW brand.”
Autocat+ is MAM Software’s market leading, web-driven vehicle parts catalogue that allows users to compare multiple suppliers, products and categories, and prices.
UK based Elcome’s XChecker tool allows TRW to upload product images; specifications and prices to Autocat+ on a continuous basis, allowing TRW Aftermarket to reach thousands of UK-based automotive businesses with its most up to date product data.