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Serfac gets set to showcase new brands at Auto Trade EXPO

Serfac-Gillian-FanningIt’s been a busy year for Serfac Limited to-date, with several new additions to the company’s brand portfolio, as well as a number of existing range extensions and the implementation of a new state-of-the-art Warehouse Management System.

“We’ve been flat out for the last eight months, to be honest,” said Serfac director Gillian Fanning, “but we’re now looking forward to meeting our customers and showcasing our new brands at the forthcoming Auto Trade EXPO in October.”

The year started with a significant expansion of the DRI range. “Serfac had already stocked DRI brake callipers for several years,” says Gillian. “But we’re now listing a comprehensive range of EGR valves and starters/alternators which have proved extremely popular with our customers to-date.”

In March, Serfac added the Lucas brand and since then, has continued to develop the brand’s EMS range due to continued growth in that segment.

During April, the company became the Irish distributor for Champion Oils and Lubricants, adding yet another strong brand to the Serfac portfolio. Champion lubricants help vehicles to achieve greater levels of power and efficiency and this new range delivers peak performance in the most challenging conditions, enabling both the engine and the driver to fulfill their potential.

Check out the full article in the Auto Trade Journal, out next week.