BOC, the UK and Ireland’s largest supplier of industrial, medical and special gases, has been shortlisted for the ‘Livery of the Year’ award in this year’s Motor Transport Awards. The nomination is for the new livery design on BOC’s Liquefied Natural Gas (LNG) vehicles and is part of a successful collaboration between BOC, a member of The Linde Group, and the design firm AST Transport Branding.
BOC’s LNG business commissioned AST to develop new livery design as part of a project to develop a new visual identity for its business. This project was part of BOC’s strategy to grow the LNG business further and to convey its key messages of working in partnership with its customers, environmental focus and excelling through design and safety.
BOC launched its LNG business in 2012, supplying LNG, the most environmentally friendly solution to replacing diesel, to national fleet operators. Today BOC supplies LNG to some of the biggest distribution companies in the country and has recently launched its own LNG fleet.
BOC’s LNG business brief was for an exciting and innovative visual identity on its delivery vehicles’ livery that would stand out in the market place and that would develop awareness of BOC’s high quality LNG offering. It developed a brief and requested idea submissions from some of the leading agencies in vehicle and trailer design. AST Transport Branding competed with a number of agencies and won the project with its creative and impactful interpretation.
BOC and AST worked closely to shortlist their initial selection of ideas to one final idea and then refine it, ensuring it adhered to BOC’s corporate guidelines.
The final design that was selected is now proudly adorning BOC’s LNG vehicles. It brings together a mix of BOC branding and Linde signal colours to display BOC as a member of The Linde Group, drawing upon Linde engineering experience and expertise.
Describing the identity, Stuart Day from AST Transport Design, said “The colour palette ties in with the environmental messages of BOC’s LNG business and also conveys the transition of the UK vehicle fleet to clean tail pipe emissions. The fluidity of the product itself is captured and is used cleverly to demonstrate BOC’s focus on working in collaboration with its customers.”
Mark Lowe, BOC’s Business Manager, LNG, replied BOC “We are delighted that our new livery has been shortlisted in these prestigious awards. The design is simple and elegant and we feel it reflects perfectly the messages we want to portray. Our hope is that the new livery will take BOC and the UK LNG market from our initial success to a full LNG network of stations and a strong UK fleet of LNG powered vehicles.”
BOC submitted AST’s design into the UK’s Motor Transport Awards and was judged by more than 70 of the transport industry’s leading figures as being one of the very best contenders.
The Livery of the Year award is sponsored by SDC Trailers and the other finalists shortlisted for this category are Argos, Brian Yeardley Continental, JJX Logistics and United Biscuits Logistics.
The winner will be announced at the 30th Motor Transport Awards on the 1st of July at a huge event in London’s Grosvenor House. With over 1500 guests expected to attend it is the road transport event of the year and the transport industry’s Oscar equivalent.
See the full list of of categories and nominees at: http://www.mtawards.co.uk/mtawards2015/shortlist