Setanta Vehicle Importers Ltd, has purchased of the Renault Trucks NI franchise, providing an all-Ireland approach to its customers.
Trading as Diamond Trucks, and now a wholly-owned subsidiary of Setanta Vehicle Importers Ltd, the new business will operate from the current premises in Mallusk, Belfast, with existing staff and some new, additional sales personnel.
Diamond Trucks offers new and used vans and trucks, as well as service and parts for the full Renault Trucks range, with a fleet of demonstrators including 8x4s and tractor units available now. It also offers full service contract hire packages through BRS Ltd, and a full suite of financial service solutions, including finance and insurance, through Renault Trucks Financial Services.
Setanta Vehicle Importers currently operates in the Republic through a network of independent dealers, and will follow the same approach for Northern Ireland.
Dealer Principal, Harry Nash, commented on the acquisition: “Setanta currently has around 10 per cent market share in Ireland and we have ambitions to grow our van, heavy commercial and used vehicle business in Northern Ireland. We will be offering enhanced aftersales services to our NI customers and intend to invest significantly in Diamond Trucks to grow the business for the future.”
Iain Latimer, Sales Executive at Diamond Trucks said: We are delighted that Setanta has expanded their investment in Renault Trucks and we are really looking forward to a fresh start, working with their team and with more of a local focus. These are exciting times moving forwards and with Setanta wanting to grow the network further in Northern Ireland, the Diamond Trucks’ team is chomping at the bit to get out and offer new packages to our customers.”
Setanta Vehicle Importers Ltd has its head office in Dublin and is also a Renault Trucks’ Approved Distributor and Repairer through its wholly owned Dublin dealer, Setanta Vehicle Sales Limited.