Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

Bridgestone exhibits at Waterford truck show

Bridgestone showcased its Total Tyre Care offer, and its new service network, Bridgestone Partners at the Waterford Truck Show at the weekend.

The Total Tyre Care programme for fleets consists of three components:

• Total Tyre Life: built around premium Bridgestone new tyres and Bandag retreads to reduce the cost/km over the tyre’s complete lifecycle.
• Total Tyre Services: professional tyre maintenance and assistance services to provide everything fleet operators need to keep their trucks running at maximum efficiency throughout Europe.
• Total Tyre Systems: Bridgestone’s unique tyre monitoring and tracking tools which help bring down costs by providing a clear picture of the condition of a fleet’s tyres at all times.

Bridgestone Partner is a rebranding of the existing Truck Point network, and a change in focus of the European network to meet the evolving needs of tyre service.

Connor Curran, Barry Russell, and Frank White on the Bridgestone Ireland stand.
Connor Curran, Barry Russell, and Frank White on the Bridgestone Ireland stand.

Bridgestone Europe’s Director Truck & Bus, Commercial Business Unit, Steven De Bock said: “Customer demands are constantly changing as they continually look to reduce total cost of ownership, so we are meeting this demand head-on by aligning our service network to our Total Tyre Care strategy.

“The quality and profile of the Bridgestone brand is one of our strongest assets, so it makes sense that we incorporate our current service network (Truck Point) under one service umbrella that will be instantaneously recognisable to our end users.”

The Bridgestone Partner network will consist of over 350 Truck Tyre specialists across the UK and Ireland who embrace Bridgestone’s Total Tyre Care approach.

Total Tyre Care allows businesses to keep tight control over their tyre-related costs courtesy of a hat-trick of services.

It has been tailored to meet the needs of every commercial fleet operator and is quite unlike anything else on the market.

The three tyre management pillars: Total Tyre Life, Total Tyre Services and Total Tyre Systems underpin the overall proposition, which continues to define Bridgestone as a market leader
The Bridgestone Partner network provides a service oriented and experienced, qualified technicians with industry leading response times.