The camera is running and the stage is set for Volvo Truck’s upcoming video “The Casino”, directed by Henry Alex Rubin. “It’s a kind of ‘Candid Camera’ approach with a modern twist,” says Per Nilsson, Director Public Relations at Volvo Trucks.
The film will have its premiere on September 24 at the IAA truck show in Hannover, Germany,and simultaneously be released on Volvo Trucks’ YouTube channel (http://youtu.be/ndbxv8q6jr8).
The film will be released in connection with the launch of a world-first transmission for series-produced heavy vehicles featuring a dual clutch, Volvo’s I-Shift Dual Clutch, and as with previous films this one too will include an unexpected twist, to say the least.
“Instead of a Live Test we will be showing a sort of modern version of ‘Candid Camera’, which uses an unusual approach to demonstrate the benefits of the new transmission. Someone is going to be very surprised indeed, that’s all I’m prepared to reveal at this point,” says Per Nilsson.
All told, Volvo Trucks’ latest commercial films have won 130 awards the world over, while the number of followers on Facebook, Twitter and YouTube has increased many times over.
Click here to watch the teaser: http://youtu.be/ndbxv8q6jr8