Van, Truck, Trailer, Bus and Coach Aftermarket News in Ireland

Bridgestone targets fleets at Hanover

Bridgestone, will present its products, systems and services at the 65th IAA Commercial Vehicles International Motor Show in Hanover (Germany), 25th September to 2nd October 2014.

IAA2014_960x480The 300 square metre two-level Bridgestone stand (Hall 16, stand C01) is themed on the company’s renewed Total Tyre Care programme: a cost- and time-saving tyre solution for fleets. Fleet operators visiting the stand are guided through the Total Tyre Care offering, invited to see which service level would suit them best, and can inspect some of the latest Bridgestone truck and bus tyres, Bandag retreads and Bridgestone service systems. Visitors are also invited to relax in the corporate corner and find out more about Bridgestone as a company.
The main feature of the Bridgestone stand is therefore the Total Tyre Care programme for fleets, which itself consists of three components:

• Total Tyre Life: built around premium Bridgestone new tyres and Bandag retreads to reduce the cost/km over the tyre’s complete lifecycle.

• Total Tyre Services: professional tyre maintenance and assistance services to provide everything fleet operators need to keep their trucks running at maximum efficiency throughout Europe.

• Total Tyre Systems: Bridgestone’s unique tyre monitoring and tracking tools which help bring down costs by providing a clear picture of the condition of a fleet’s tyres at all times.