Pirelli has teamed up with renowned television content providers ITN (International News Television) to produce a five-minute film highlighting the benefits of using Pirelli tyres for truck fleets, in collaboration with the Chartered Institute of Logistics and Transport.
The film goes behind the scenes of some of Britain’s truck operators to show how Pirelli has benefitted their businesses. Not only do Pirelli truck tyres produce class-leading economy and durability, but they also allow fleets to increase efficiency through the use of modern online tools such as Pirelli Fleet Management: a system that permits real time job authorisation and helps fleet managers anticipate costs. Cyber Fleet is also demonstrated, which uses tyre mounted sensors to track tyre running temperatures and pressures.
In the road transport industry more than most, time is money and so Pirelli’s rapid reaction to every situation helps to keep fleets moving and reduce operating costs – as several managers can testify. The news report-style film can be viewed at:
And also at:
(select ‘Pirelli’ on the playlist tab on the right hand side).
Viewers can additionally soon see the film on the ITN Road Transport website:
Pirelli UK Head of Truck Chris Evans said: “We’re delighted to have teamed up with the Chartered Institute of Logistics and Transport to produce this film, shot by the acclaimed team at ITN. The film clearly and succinctly explains the benefits of Pirelli truck tyres, in an easy to follow format, which goes beyond our core product to include valuable fleet management tools such as Pirelli Fleet Management as well. As usual, it’s a combination of all these assets and attributes that makes Pirelli the best choice for fleets across a range of industries, as illustrated by the film.”
Pirelli-equipped truck fleets recently picked up four awards at the Motor Transport Awards ceremony in London, while the latest products from Pirelli’s truck range will also be seen at the Brityrex international show in Manchester from October 7-9.