Michelin launches new new TBR website

Michelin Tyre plc has launched a dedicated website for its truck, bus and coach division in the UK and Republic of Ireland.

The new site – www.trucks.michelin.co.uk – is designed for end-users and tyre service providers, containing detailed product information for every Michelin tyre in the range, together with each tyre’s full EU tyre labelling classification.

It also provides instant access to regrooving patterns and detailed information about the Remix process, to help customers extract multiple lives and the maximum performance from their Michelin tyres.

Sharn Samra, Michelin’s Head of Truck Marketing in the UK and Ireland, says: “Previously our web traffic was directed to a pan-European website available in multiple languages. Launching a dedicated site for the local markets allows us to focus on the content which matters most to our tyre dealers and customers.

“The new site is fully optimised for mobile devices and offers a wealth of information, including a fully searchable database to help customers find their local Michelin Certified Centre.”

The launch supports a growing digital strategy for Michelin’s truck, bus and coach division. The company’s@MichelinTruckUK Twitter account has grown to become the largest of its type in the commercial vehicle tyre sector, with more than 2,700 followers, supported by its YouTube channel with fresh content added regularly.