Juratek launches new logo

Juratek has long been known for providing quality products at competitive prices. Traditionally this has related to parts for heavy and light commercial vehicles, but this is changing.

The company is continuing to develop its range of brake pads and discs for light commercial vehicles and passenger cars and is experiencing huge increases in demand from motor factors across Europe. This also applies to the company’s developing ranges of Air Springs, Steering & Suspension and Shock absorbers for commercial vehicles.

All Juratek parts are manufactured to exacting specifications based on the original parts (Intellectual property allowing) and will operate in service similar to their OEM counterparts. The Juratek range of brake pads are fully certified to ECE Regulation 90, tested to AK Master (OE standards) and are officially approved for fitting in any European country.

To keep in line with all that Juratek represents the company has launched a new image. This change sees the introduction of a new logo which is simple yet strong. This logo along with a new black and grey packaging makes for a striking “shelf appeal”, which stands out to both supplier and customer alike.

Commenting on the brand and packaging overhaul Managing Director Allan Hooks commented “Everyone at Juratek is excited about this new brand image and packaging initiative which has been driven by the amazing increase in demand for our products and comments made by our customers”. Further new initiatives are due to be released into the market place over the next couple of months so continue to keep watching this space.