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IMI acquires e-learning platform

The Institute of the Motor Industry (IMI) has acquired Automotive Technician Training (ATT) – an e-learning system which is currently used in the training of light vehicle technicians in over 200 colleges in the UK and Ireland. The multimedia blended e-learning platform is used in classrooms by teachers and can be accessed by students from home and covers the entire curriculum for IMI Awards, City and Guilds and EdExcel light vehicle qualifications up to level 3.


Former ATT Technical Director Tom Denton has joined the IMI as E-Learning Development Manager where he will begin working with the in house expertise of the IMI and IMI Awards to develop the platform to include resources for Body and Paint, Motorcycle and Heavy Vehicle qualifications.

The acquisition of ATT signals the beginning of a new programme of business diversifications for the IMI and also offers the opportunity for the institute to develop its own online CPD resources as well as various opportunities to move into international markets. ATT currently holds contracts in countries such as America, South Africa, Nigeria and Slovakia which the IMI will look to continue and build upon.

Speaking of the Acquisition, IMI CEO Steve Nash commented: “As a well known and established provider of automotive educational resource, ATT is a perfect match for the IMI’s new strategic plan. As we look to move into new countries and develop our existing training and educational offerings, ATT will offer us a flexibility and in-house expertise which will allow us to adapt to any new challenges we may face, as well allowing us to increase our reputation for providing high quality automotive learning solutions.”

Tom Denton commented: “The IMI’s expertise in automotive training and education made this a great move for ATT which will allow the platform to expand and improve its offering. Existing services will continue as normal and I have no doubt that current and future users will benefit greatly from the plans the IMI has to develop the platform as time goes on. I look forward to working closely with the team here at the IMI to ensure that ATT continues as the leading provider of online automotive training.”