Cromax unveils ChromaManager – the new name for Bodyshop Pro
Cromax has introduced ChromaManager, its colour management programme, designed to help bodyshops reach maximum productivity and to offer support on every level.
Anthony Cashel, brand marketing specialist, Cromax UK and Ireland, explains: “Following on from the launch of the Cromax brand last year, we decided to change the name of our well-established colour management programme, Bodyshop Pro, to ChromaManager. The new name has been chosen to reflect the colour management aspect of the programme as well as the array of tools Cromax offers, such as ChromaVision® and ChromaStation.”
Like Bodyshop Pro, ChromaManager offers bodyshops five different packages, each specifically designed to meet bodyshops’ diverse needs.
“We understand that our bodyshops are not all the same. They vary in size and in client base. Some use digital colour tools like ChromaVision, while others prefer the traditional Fandeck. We took all these things into consideration when putting the packages together,” says Cashel. “But whichever package they choose, bodyshops are guaranteed that each element of ChromaManager has been designed to enable them to operate at the highest level of professionalism and productivity. We know the importance of getting repairs right first time, and ChromaManager addresses just that.”
The ChromaManager packages offer a range of services such as yearly scale calibration, system health checks, delivery and installation of the latest colour tool software, full-service cover on mixing machines and smart scales, ChromaVision® maintenance cover and access to a smart scale technical helpline.
As well as an information binder, all ChromaManager members will receive regular product enewsletters and will be kept informed of all pertinent health and safety issues. Members will have access to online colour formulations and to the Cromax colour hotline. They will also benefit from a 50% reduction in the cost of selected Cromax Technical Training courses and can attend the ChromaManager training course free of charge (subject to availability).
Bodyshops interested in joining ChromaManager can do so online at www.cromastore.co.uk, where they can browse the five options and sign up for the one they want. Alternatively, they can speak to their local Cromax representatives, who will also be contacting existing Bodyshop Pro members, to explain how to re-register for ChromaManager.