Yuasa hunts clean sweep of trophies

Yuasa is hunting a third clean sweep of trophies in four years as title sponsor of Honda Yuasa Racing (HYR) in the forthcoming 2014 Dunlop MSA British Touring Car Championship (BTCC). As the team takes the wraps off its eye-catching all new 2014 Civic Tourer race car ahead of the season opener at Brands Hatch, Yuasa is looking forward to another successful year of sponsorship.

This is the fifth year that Yuasa has supported Honda Yuasa Racing and the team’s phenomenal success in that time has delivered a major boost to brand recognition among consumers in the company’s target markets. The 2014 Tourer is the only estate car on the grid with HYR drivers Matt Neal and Gordon ‘Flash’ Shedden determined to reclaim the clean sweep of driver, manufacturer and team titles they held in 2011 and 2012.