New Mintex packaging unveiled

Brake friction specialist TMD Friction is presenting a new face for its iconic Mintex brand, building on the rich heritage of the Mintex name with a global roll out of new brand identity, packaging and advertising.

The clever strapline ‘Braking With Tradition’ plays on words to reflect the company’s fundamental commitment to safer braking whilst alluding to a programme of continuous product development that safely stops the cars of millions of families across the world.

Visually, the brand retains its strong red and white colour-ways but actually reverts to a type-face which is far truer to its early 20th century origins. The clean, strong and true vertical block type reinforces the brand values of Mintex.