IAAF brings aftermarket focus to CV show

The Independent Automotive Aftermarket Federation (IAAF) is planning to focus hauliers and fleet operators minds on the benefits of using the aftermarket in the upcoming Commercial Vehicle Show, held from 29 April to 1 May 2014 at the Birmingham NEC.

Occupying a 5x2m stand in the Workshop area – number 4E41 – the IAAF is inviting visitors to make the distinction between independent aftermarket brands and OE parts, with a bottle of champagne available to the winner.

The IAAF’s presence at the CV show is aimed at helping vehicle operators and hauliers understand more clearly the complexities of parts supply and how that impacts on their fleet running costs. The independent aftermarket can provide all that a vehicle operator requires, from the supply of OE-quality parts locally to the provision of technical support and diagnostic information.

Brian Spratt, IAAF chief executive, said: “The IAAF won’t be pulling any punches at the CV show. We intend to demonstrate fully the benefits of the independent automotive aftermarket, highlighting once again the Federation’s commitment to servicing a member’s business needs.”

The IAAF CV committee is also showing its commitment to the CV aftermarket trade by volunteering time on the IAAF stand to meet with visitors.