A Dartford-based garage owner has driven off with a brand new Mini Cooper 122 HP after winning one of the UK and Ireland aftermarket’s biggest ever garage promotions. The owner of Volkwagen and Audi specialist garage Volkscar – a customer of multi-branch motor factor Motor Parts Direct – received the major prize courtesy of Sogefi Aftermarket Division.
Tony Nart, the lucky winner, scooped the car in the closing prize draw of Sogefi’s summer ‘Turbo Jackpot’ promotion. Worth £15,000, the Mini Cooper 122 HP is equipped with Sogefi filters as original equipment.
Tony received the sparkling new car from the Sogefi team on 12th September, at a presentation ceremony held at Motor Parts Direct’s Crayford branch – which provided the garage with the winning scratch card. Taking possession of the keys, Tony said: “We’ve fitted CoopersFiaam filters for several years, but never imagined it would lead to anything like this. It was a fantastic surprise. I’m a Sogefi fan for life now!”
From 1st June to 31st August 2013, garages and workshops ordering Sogefi’s OE quality Fram® and CoopersFiaam filters had the opportunity of winning a share of £225,000 in cash prizes, or the top prize of a new Mini Cooper 122HP. For every Sogefi order placed with participating motor factors during the promotion, garages received a Turbo Jackpot scratch card bearing a unique code. By entering the code onto Sogefi’s special website, garages could win cash prizes of £10 and £500. They were then also entered into a prize draw for the iconic British car.
Gary Mandier, Branch Manager at Motor Parts Direct Crayford confirmed: “Motor Parts Direct is a long-standing Sogefi distributor with extensive stocks held at over 60 branches. We are proud to supply Volkscar, and the branch team were thrilled to learn that Tony had won first prize in this promotion. It has been a pleasure to have seen him receive the Mini Cooper.”
Nigel Duffield, Sales Manager UK & Ireland, added: “We ran the Turbo Jackpot this summer to say a big ‘thank you’ to our garage customers; and it has been incredibly successful. Our thanks go to all the distributors who supported the initiative, and to everyone who participated, including Tony! We hope he truly enjoys his new car. In a way it’s particularly fitting that a garage specialising in German cars took the top prize, as Sogefi’s OE quality replacement filters cover all major German marques, amongst many others.”
Sogefi Aftermarket is one of Europe’s major providers of both original and replacement car filters, and Europe’s leading provider of filters to the independent aftermarket. In the UK the company’s CoopersFiaam, Fram® and Purflux aftermarket brands offer a complete range of advanced, OE-quality, automotive oil, air, fuel and cabin air filters, covering all major American, European and Asian car makes.
More information is provided on Sogefi’s filter brand websites: www.coopersfiaam.com, www.fram-europe.com, and www.purflux.com.