When it comes to promotional activity, there is none more professional than Sealey. The power products giant churns out high quality leaflets by the pallet load, which in turn generates 100s of sales leads every week, all of which are passed on to HBA Dealers, right across the country.
National sales manager, Kieran Keenan quipped: “Sometimes it can be difficult to keep a handle on exactly how many different promotions are running at any given moment.”
“For example, we have just launched a brand new one called Commercial Vehicle Tools – right on the heels of the Spring Deal, and we had already just re-launched the latest Best Sellers, along with a revamped Vehicle Service Tools leaflet. That totals around 1,575 products at special prices, at this moment! On top of this we bring in excess of 65 brand new tools to the market every month and one of the ways we do this is through our Star Buys, where our Reps bring samples of these new gismos right to our Factors’ counter – so they can preview these before they even get make it into the latest leaflet!”
Steve Buckle, Marketing Director at Sealey UK, is the main driver behind this endless stream of customer sales support and has a number of new ideas planned for later this year.
He noted: “Ireland is a very important market to us and we are more than happy to provide our Dealers with lots of high-quality marketing support to help them grow their business on our product ranges.”
He added: “There are huge opportunities to make healthy margin on our brand every day.” Certainly there has never been a better time to join the Sealey Dealer network so, if you aren’t already enjoying the referrals on “Brand-Sealey” then give HBA a call now on 048 3753 1155 or firstname.lastname@example.org