Focus on quality – Motaquip

Aftermarket parts supplier Motaquip is urging workshops to fit quality parts at all times, and to avoid fitting cheaper components. The prolonged downturn in the economy has seen a surge in the supply and fitment of cheaper components in an effort by businesses to reduce costs and increase competitiveness. Yet, Motaquip has the question: is being the cheapest the right way to promote your business?motaquip logo 2

Customers will shop around on price, for service and repair and many will assume that they are comparing ‘like for like’, so it is vital that workshops

take the time to explain the service they offer their customers – and the quality of the components they fit. By taking this approach, prospective (and current) customers will be able to make an informed decision on their service and repair requirements, Motaquip says.

More and more people are holding on to their cars for longer, which means that there has never been a better time to promote and sell the benefits of fitting quality components to maintain performance – and most importantly – safety and reliability.

The quality of cheap parts has been a hotly debated subject lately as there are so many dubious specification claims made. With little or no policing the specification of some of these parts, particularly in the case of lubricants and batteries, are ‘theoretical’ values with no physical testing having taken place. Bulbs are another case in point as the E marking system should be a guarantee of compliance with European legislation, but some doubt the consistency and effectiveness of accreditation when so many EU member states are able to test and certify.

It is easy to see why these components may be tempting…but when making sourcing decisions, it is so important to consider what’s at stake. Dissatisfied customers, damage to your reputation – and repeat repairs and loss of revenue and profit are just a few of the negative impacts you could face, according to Motoquip.

Motaquip urges workshops to fit quality, branded components from trusted sources and promote this to their customers as a feature of the offer.

Motaquip says it has followed this philosophy since it started trading 31 years ago – sources all Motaquip parts from original equipment manufacturers (OEM).

Service and wear parts ranges at least meet matching quality standards – and in some cases exceed the specification of the original equipment part they’re replacing.